Branding/Logomark minus Citation Combined Shape Icon/Bookmark-empty Icon/Copy Icon/Collection Icon/Close Copy 7 no author result Created with Sketch. Icon/Back Created with Sketch.
Loading Scinapse...
Deon Nel
Flinders University
61Publications
17H-index
1,035Citations
Publications 61
Newest
Published on Jan 1, 2015
Colin Campbell7
Estimated H-index: 7
,
Leyland Pitt47
Estimated H-index: 47
+ 1 AuthorsDeon Nel17
Estimated H-index: 17
Measuring response to consumer generated advertising is, for a variety of reasons, difficult to do using traditional advertising measures. In this paper we present an approach to better understanding response to consumer generated advertising. Using the comments posted about four consumer generated advertisements hosted on YouTube, we demonstrate how content analysis can be conducted on this information so as to reveal the underlying brand personality dimensions contained within the discussion. ...
Source Cite
Published on Jan 1, 2015
Leyland Pitt47
Estimated H-index: 47
(University of Reading),
Pierre Berthon14
Estimated H-index: 14
(University of Reading)
+ 1 AuthorsDeon Nel17
Estimated H-index: 17
(University of Cape Town)
The past few years has seen a proliferation of literature in the area of effective management of service organizations. A major theme has been the focus on service quality and its link to business performance, with the finding that superior service quality translates into higher profits. Consequently the measurement of service quality has become critical. One instrument which has become widely used in research in this area is that of SERVQUAL. Originally conceptualised, developed and validated i...
Source Cite
Published on Jan 1, 2015
Andreij Horn , Deon Nel17
Estimated H-index: 17
,
Michael J. Page10
Estimated H-index: 10
Portals have garnered more attention than virtually any other Internet technology over the past year-partly because of Wall Street’s mania over Excite, Infoseek, Lycos, and Yahoo. Some have gone so far as to call portals the next generation of desktop computing, saying that portals will do for global knowledge-work what the railroad did for the industrial revolution.
Source Cite
Published on Jan 1, 2015
Des Laffey7
Estimated H-index: 7
,
Kirk Plangger9
Estimated H-index: 9
,
Deon Nel17
Estimated H-index: 17
The following article revisits Amit and Zott’s (2001) online value creation model where four factors: efficiency, lock-in, novelty, and complementarities are the principle sources of business value on the Internet. From a two-year case analysis of the Internet Poker Industry, the authors report evidence that suggests that one more value creation source exists: visibility. Visibility extends the model to consider the additional value that marketing tools provide in a crowded online marketplace. T...
Source Cite
Published on Jan 1, 2015
Deon Nel17
Estimated H-index: 17
,
Kirk Plangger9
Estimated H-index: 9
The combination of value, brand and relationship strategies to acquire and retain customers has been described as customer equity management. This study used a multinomial logistic model to investigate the economic utility gained by switching brands, as driven by the value offering, the brand and relationship building. A total of 1600 online questionnaires were emailed to an Australian consumer panel. Customers from four mobile telephony networks returned 409 eligible questionnaires. The results...
Source Cite
Published on Jan 1, 2015
Russell Abratt31
Estimated H-index: 31
(University of the Witwatersrand),
Nicola Higgs2
Estimated H-index: 2
(University of the Witwatersrand),
Deon Nel17
Estimated H-index: 17
(Aston University)
This study examines the ethical perceptions of retail managers in four countries; Australia, South Africa, Singapore and Zimbabwe. A literature review of retailing ethics and cross-cultural studies of ethics was completed. The questionnaire used for this study was developed from previous studies. The results of this study suggest that retail managers are more ethical than retailing students, and that retail ethics perceptions differ in the four countries studied.
Source Cite
Published on Jan 1, 2015
Leyland Pitt47
Estimated H-index: 47
(Simon Fraser University),
Pierre Berthon37
Estimated H-index: 37
(Bentley University),
Deon Nel17
Estimated H-index: 17
(Flinders University)
Very few organizations actually refer to their customers as customers, yet this important and somewhat unusual phenomenon has received scant attention in the marketing literature. This might either be because it is not considered important (it is), or because marketing scholars have lacked a theory to adequately explain the impact of names on customer behavior and a firm’s marketing strategy. In this study we explore labeling theory and the ways it can aid our understanding of the customer-firm ...
Source Cite
Published on Jan 1, 2014in Corporate Ownership and Control
Anthony Chan3
Estimated H-index: 3
,
Leyland Pitt47
Estimated H-index: 47
,
Deon Nel17
Estimated H-index: 17
The age of social media sees that brands are consciously utilizing social media to reach existing customers, acquire new ones, establish credibility, maintain reputation, or simply become part of the conversation. Those who manage brands need to understand the strategic importance of their visibility, the sentiment toward them, and the passion with which they are discussed in the most popular social media relative to competitors. This study describes a source of data of brand visibility in socia...
1 Citations Source Cite
Mana Farshid3
Estimated H-index: 3
(Luleå University of Technology),
Anthony Chan3
Estimated H-index: 3
,
Deon Nel17
Estimated H-index: 17
The rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer-generated content has the potential to spread rap ...
3 Citations Source Cite
Published on Feb 22, 2011in Journal of Services Marketing 2.41
Deon Nel17
Estimated H-index: 17
(Flinders University),
Gene Van Heerden6
Estimated H-index: 6
(Luleå University of Technology)
+ 3 AuthorsPeter Steyn8
Estimated H-index: 8
(Luleå University of Technology)
Purpose – The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11‐year period from 1998 to 2008.Design/methodology/approach – This paper presents a content analysis of the papers published in the Journa...
22 Citations Source Cite
1234567