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Mathilda van Niekerk
University of Central Florida
37Publications
7H-index
130Citations
Publications 37
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#2Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
Last.Fevzi Okumus (National Kaohsiung University of Hospitality and Tourism)
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This study examines the effect of social media sharing on tourism destination brand awareness and destination natural and service quality and also examines the moderating roles of country of origin...
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#1Bekir Bora Dedeoğlu (Nevşehir University)H-Index: 8
#2Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
Last.Krzysztof CeluchH-Index: 1
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Abstract This study aims to develop a more comprehensive customer-based destination brand equity model, compared to those examined in previous studies. In line with the research purpose, the data obtained from 478 domestic and foreign tourists visiting Alanya in Turkey were used. For testing the model developed in the present study, structural equation modeling was preferred. In the light of the findings, all antecedent variables positively affect their consequence variables. Furthermore, destin...
4 CitationsSource
#2Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
Last.Elaine F. Mathis (UCF: University of Central Florida)H-Index: 1
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ABSTRACTGiven the growing interest in specific event experiences (cultural celebrations) amongst tourists, New Year's celebrations around the world would seem to have untapped potential as a tourism resource for marketing and developing tourism destinations. The purpose of the study is to present New Year's celebrations around the world and to develop a typology for attending them. The functional typology is then used to develop these New Year's celebrations through strategy and policy from unpl...
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#1Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
#2Donald Getz (U of C: University of Calgary)H-Index: 54
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#1Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
#2Donald Getz (U of C: University of Calgary)H-Index: 54
Source
#1Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
#2Donald Getz (U of C: University of Calgary)H-Index: 54
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#2Marissa OrlowskiH-Index: 4
Last.Piera BuonincontriH-Index: 6
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#1Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
#2Donald Getz (U of C: University of Calgary)H-Index: 54
Source
#1Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
#2Donald Getz (U of C: University of Calgary)H-Index: 54
Source
#1Mathilda van Niekerk (UCF: University of Central Florida)H-Index: 7
#2Donald Getz (U of C: University of Calgary)H-Index: 54
Source
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