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Gábor Nagy
Inseec Business School
16Publications
4H-index
109Citations
Publications 16
Newest
Published on Dec 1, 2018in Information & Management4.12
Houcine Akrout5
Estimated H-index: 5
(Inseec Business School),
Gábor Nagy4
Estimated H-index: 4
(Inseec Business School)
Abstract This study seeks to clarify the antecedents and consequences of trust and commitment within the brand fan page context on Facebook, examining a sample of 210 respondents using structural equation modeling. The results highlight the positive effect of economic and hedonic benefits on trust and commitment within the brand fan page. Mediation analysis reveals that trust and commitment developed within the brand fan page will be transformed into positive “word of mouth” for the respective b...
Published on Nov 1, 2018in Industrial Marketing Management4.78
Gábor Nagy4
Estimated H-index: 4
(Inseec Business School),
Matti Jaakkola5
Estimated H-index: 5
(University of Manchester),
Nikolina Koporcic1
Estimated H-index: 1
(Åbo Akademi University)
Abstract Despite extensive research into dynamic and operational capabilities, understanding of their interplay is still scant. Both complementary and substitutive roles have been proposed in prior conceptual studies, but only limited systematic empirical investigations into the mutual interdependence of these capabilities have been conducted. Drawing on a sample of 219 Hungarian B2B firms, this study incorporates prior literature on dynamic and operational capabilities and employs a set-theoret...
Published on Jan 1, 2018
Arch G. Woodside51
Estimated H-index: 51
,
Gábor Nagy4
Estimated H-index: 4
,
Carol M. Megehee12
Estimated H-index: 12
Abstract This chapter elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor necessary for the occurrence of a specific outcome. Identifying a firm by individual antecedents (i.e., noninnovative vs. highly innovative, small vs. large size in sales or number of employees, or ser...
Published on Jan 1, 2018
Gábor Nagy4
Estimated H-index: 4
,
Carol M. Megehee12
Estimated H-index: 12
,
Arch G. Woodside51
Estimated H-index: 51
Abstract The study here responds to the view that the crucial problem in strategic management (research) is firm heterogeneity – why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. The present study applies complexity theory tenets and a “neo-configurational perspective” of Misangyi et al. (2016) in proposing complex antecedent conditions affecting complex outcome conditions. Rather than examining variable directional relation...
Published on Oct 1, 2017in Journal of Innovation & Knowledge
Arch G. Woodside51
Estimated H-index: 51
(Curtin University),
Gábor Nagy4
Estimated H-index: 4
(Inseec Business School),
Carol M. Megehee12
Estimated H-index: 12
(College of Business Administration)
Abstract This essay elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor necessary for the occurrence of a specific outcome. Identifying a firm by individual antecedents (i.e., non-innovative versus highly innovative, small versus large size in sales or number of employees, o...
Published on Aug 1, 2017in Industrial Marketing Management4.78
Gábor Nagy4
Estimated H-index: 4
(Inseec Business School),
Carol M. Megehee12
Estimated H-index: 12
(CCU: Coastal Carolina University)
+ 3 AuthorsHelen Reijonen12
Estimated H-index: 12
(University of Eastern Finland)
Abstract This study responds to the view that the crucial problem in strategic management (research) is firm heterogeneity—why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. The present study applies complexity theory tenets and a “neo-configurational perspective” in proposing firms' complex antecedent conditions affecting firms' complex outcome conditions. The complex outcome conditions include firms with high financial perf...
Published on Nov 1, 2015in Industrial Marketing Management4.78
Helen Reijonen12
Estimated H-index: 12
(University of Eastern Finland),
Saku Hirvonen6
Estimated H-index: 6
(University of Eastern Finland)
+ 2 AuthorsMika Gabrielsson22
Estimated H-index: 22
(University of Eastern Finland)
Abstract This study examines the relation between entrepreneurial orientation and brand orientation in industrial small and medium-sized enterprises (SMEs) and the extent to which the two contribute to business growth in emerging markets. The authors develop and empirically test a structural model using data collected from Hungary, a country that has undergone a political and economic transition during the past two decades since the fall of the iron curtain. The results show that entrepreneurial...
Published on Oct 28, 2013in International Marketing Review3.45
Tommi Laukkanen25
Estimated H-index: 25
(University of Eastern Finland),
Gábor Nagy4
Estimated H-index: 4
+ 2 AuthorsMika Pasanen3
Estimated H-index: 3
Purpose – The present study sheds light on the role of strategic orientations (SOs) in explaining business growth. The purpose of this paper is to examine how different SOs, namely learning orientation, entrepreneurial orientation, market orientation and brand orientation simultaneously affect business performance measured with brand performance, market performance and business growth in SME context and whether these effects vary across countries. Design/methodology/approach – An extensive data ...
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