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Gábor Nagy
Inseec Business School
17Publications
5H-index
136Citations
Publications 18
Newest
#1Gábor NagyH-Index: 5
#2Carol M. MegeheeH-Index: 13
Last.Arch G. WoodsideH-Index: 53
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#1Gábor Nagy (Inseec Business School)H-Index: 5
#2Carol M. Megehee (College of Business Administration)H-Index: 13
Last.Arch G. Woodside (Yonsei University)H-Index: 1
view all 3 authors...
Firm’s operating contexts and asymmetric perspectives of success versus failure outcomes are two essential features typically absent in research on firms’ implemented strategies. The study here describes and provides examples of formal case-based models (i.e., constructing algorithms) of firms’ implemented strategies within several of 81 potential context (task environments) configurations—large versus small, service versus production orientation, low versus high competitive intensity, low versu...
Source
#1Houcine Akrout (Inseec Business School)H-Index: 6
#2Gábor Nagy (Inseec Business School)H-Index: 5
Abstract This study seeks to clarify the antecedents and consequences of trust and commitment within the brand fan page context on Facebook, examining a sample of 210 respondents using structural equation modeling. The results highlight the positive effect of economic and hedonic benefits on trust and commitment within the brand fan page. Mediation analysis reveals that trust and commitment developed within the brand fan page will be transformed into positive “word of mouth” for the respective b...
6 CitationsSource
#1Gábor Nagy (Inseec Business School)H-Index: 5
#2Matti Jaakkola (University of Manchester)H-Index: 5
Last.Nikolina Koporcic (Åbo Akademi University)H-Index: 2
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Abstract Despite extensive research into dynamic and operational capabilities, understanding of their interplay is still scant. Both complementary and substitutive roles have been proposed in prior conceptual studies, but only limited systematic empirical investigations into the mutual interdependence of these capabilities have been conducted. Drawing on a sample of 219 Hungarian B2B firms, this study incorporates prior literature on dynamic and operational capabilities and employs a set-theoret...
Source
#1Arch G. WoodsideH-Index: 53
#2Gábor NagyH-Index: 5
Last.Carol M. MegeheeH-Index: 13
view all 3 authors...
Abstract This chapter elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor necessary for the occurrence of a specific outcome. Identifying a firm by individual antecedents (i.e., noninnovative vs. highly innovative, small vs. large size in sales or number of employees, or ser...
3 CitationsSource
#1Gábor NagyH-Index: 5
#2Carol M. MegeheeH-Index: 13
Last.Arch G. WoodsideH-Index: 53
view all 3 authors...
Abstract The study here responds to the view that the crucial problem in strategic management (research) is firm heterogeneity – why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. The present study applies complexity theory tenets and a “neo-configurational perspective” of Misangyi et al. (2016) in proposing complex antecedent conditions affecting complex outcome conditions. Rather than examining variable directional relation...
Source
#1Arch G. Woodside (Curtin University)H-Index: 53
#2Gábor Nagy (Inseec Business School)H-Index: 5
Last.Carol M. Megehee (College of Business Administration)H-Index: 13
view all 3 authors...
Abstract This essay elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor necessary for the occurrence of a specific outcome. Identifying a firm by individual antecedents (i.e., non-innovative versus highly innovative, small versus large size in sales or number of employees, o...
8 CitationsSource
#1Gábor Nagy (Inseec Business School)H-Index: 5
#2Carol M. Megehee (CCU: Coastal Carolina University)H-Index: 13
Last.Helen Reijonen (University of Eastern Finland)H-Index: 12
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Abstract This study responds to the view that the crucial problem in strategic management (research) is firm heterogeneity—why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. The present study applies complexity theory tenets and a “neo-configurational perspective” in proposing firms' complex antecedent conditions affecting firms' complex outcome conditions. The complex outcome conditions include firms with high financial perf...
9 CitationsSource
#1Helen Reijonen (University of Eastern Finland)H-Index: 12
#2Saku Hirvonen (University of Eastern Finland)H-Index: 8
Last.Mika Gabrielsson (University of Eastern Finland)H-Index: 22
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Abstract This study examines the relation between entrepreneurial orientation and brand orientation in industrial small and medium-sized enterprises (SMEs) and the extent to which the two contribute to business growth in emerging markets. The authors develop and empirically test a structural model using data collected from Hungary, a country that has undergone a political and economic transition during the past two decades since the fall of the iron curtain. The results show that entrepreneurial...
29 CitationsSource
#1Gábor NagyH-Index: 5
#2József BerácsH-Index: 13
Source
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