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Roberto Verganti
Polytechnic University of Milan
BusinessEconomicsMarketingInnovation managementNew product development
164Publications
35H-index
4,629Citations
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Publications 193
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Overview: Online-based retailers have made competing in the physical retail industry increasingly challenging. Building strong experiences to differentiate from the online-based players is key to s...
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Overview: Online-based retailers have made competing in the physical retail industry increasingly challenging. Building strong experiences to differentiate from the online-based players is key to s...
Source
#1Paola Bellis (Polytechnic University of Milan)
#2Roberto Verganti (Polytechnic University of Milan)H-Index: 35
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#1Roberto Verganti (HHS: Stockholm School of Economics)H-Index: 35
#2Luca Vendraminelli (UNIPD: University of Padua)
Last. Marco Iansiti (Harvard University)H-Index: 29
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#1Roberto VergantiH-Index: 35
Last. Marco IansitiH-Index: 29
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#1Stefano Magistretti (Polytechnic University of Milan)H-Index: 2
#2Claudio Dell'Era (Polytechnic University of Milan)H-Index: 17
Last. Roberto Verganti (Polytechnic University of Milan)H-Index: 35
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Abstract Today's world is characterized by a continuous evolution in the demand and supply of new technology solutions, challenging the way companies pursue and manage technology development. Indeed, companies can no longer take decades to develop new technologies, but are compelled to deliver technologies in a short space of time. Despite the ample literature on the different technology development processes, the main factors influencing the creation of technological solutions remain unclear. T...
2 CitationsSource
#1Claudio Dell'Era (Polytechnic University of Milan)H-Index: 17
#2Stefano Magistretti (Polytechnic University of Milan)H-Index: 2
Last. Francesco Zurlo (Polytechnic University of Milan)H-Index: 4
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1 CitationsSource
OverviewSeveral approaches to developing new technologies are available to companies, but few studies explore how the development process can reveal hidden opportunities in existing technologies. T...
1 CitationsSource
#1Claudio Dell'EraH-Index: 17
#2Cabirio CautelaH-Index: 3
Last. Roberto VergantiH-Index: 35
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#2Claudio Dell'EraH-Index: 17
Last. Roberto VergantiH-Index: 35
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