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Susan M. Mudambi
Temple University
42Publications
17H-index
2,477Citations
Publications 42
Newest
#1Kunal Swani (Wright State University)H-Index: 6
#2Brian P. Brown (VCU: Virginia Commonwealth University)H-Index: 10
Last.Susan M. MudambiH-Index: 17
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Abstract Academic research has not kept pace with the growth of and investment in B2B advertising. Important topics need to be addressed and critical questions remain unanswered. This review systematically analyzes, consolidates and identifies knowledge gaps in prior research related to B2B advertising in order to motivate dedicated future study. Based on a methodical, concept-centric approach, B2B advertising literature is categorized by: 1) type of article; 2) theories applied; 3) message appe...
#1Susan M. Mudambi (TU: Temple University)H-Index: 17
#2Jay I. Sinha (TU: Temple University)
Last.Dori Shae Taylor (TU: Temple University)
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ABSTRACTIn the era of social media more is demanded of CEOs to project a charismatic and personable public face for the company. Aside from their executive duties, CEOs are now called upon to perform this important 'personal marketing' role through their active engagement on social media. Yet studies show that CEOs, especially those of B-to-B companies, are often reluctant to perform this function – less than 50% have any significant social media presence. All the same, it is evident that social...
#1Susan M. Mudambi (TU: Temple University)H-Index: 17
#2Pallavi Chitturi (TU: Temple University)H-Index: 3
Wissenschaft und Praxis diskutieren vielfaltige Strategien, um den wahrgenommenen Wert von Produkten fur den Kunden zu erhohen und dem Preiskampf zu entgehen. In diesem Beitrag wird ein Ansatz vorgestellt, der die verschiedenen Moglichkeiten zum Aufbau von Wert durch Marken fur den Kunden (im Folgenden als Markenwert bezeichnet) im B‐to‐B‐Bereich strukturiert und vergleicht. Dies umfasst Entscheidungen uber die Quelle des Markenwertes und die Ebene des Markeninvestments. Die Hauptquellen von Mar...
#1Ram Mudambi (TU: Temple University)H-Index: 5
#2Susan M. Mudambi (TU: Temple University)H-Index: 17
Last.Vittoria Giada Scalera (UvA: University of Amsterdam)H-Index: 6
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Abstract Industrial clusters are a critical component of the competitive viability of economies around the world. However, clusters are not static but evolve in response to technology and competition. This process has garnered interest from scholars and from practitioners, with the focus primarily on local linkages and networks. Although global knowledge ties have the potential to fuel innovation, scant attention has been given to global knowledge connectivity in the context of cluster evolution...
Jan 1, 2016 in ICIS (International Conference on Information Systems)
#1Susan M. Mudambi (TU: Temple University)H-Index: 17
#2David Schuff (TU: Temple University)H-Index: 13
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#1Suzanne C. MakaremH-Index: 7
#2Michael F. SmithH-Index: 13
Last.James M. HuntH-Index: 12
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type="main" xml:id="joca12044-abs-0001"> The lack of adherence to medical advice is a widely recognized health care concern with important implications for consumer well-being. This study advances a model for better understanding adherence behaviors by incorporating the positive emotion of hope and consumer perceptions of control. Empirical testing of the model in the context of type 2 diabetes, a lifestyle-changing chronic illness, shows that hope generates more patient adherence. Furthermore, ...
#1Gordon Burtch (UMN: University of Minnesota)H-Index: 10
#2C. Anthony Di Benedetto (TU: Temple University)H-Index: 36
Last.Susan M. Mudambi (TU: Temple University)H-Index: 17
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While firms have become more tech savvy, the leveraging of information systems for product innovation remains a challenge to firms, from large multinationals to the smallest start-ups. Successful practices vary, but one commonality is experimentation. As a result, firms are trying out a range of digital initiatives. This study explores three important methods by which firms are using information systems to improve the process of product innovation or new product development. These include: “list...
Jan 1, 2014 in HICSS (Hawaii International Conference on System Sciences)
#1Susan M. Mudambi (TU: Temple University)H-Index: 17
#2David Schuff (TU: Temple University)H-Index: 13
Last.Zhewei Zhang (TU: Temple University)H-Index: 1
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Consumer-generated product evaluations posted on online retailer or third party web-sites have been shown to increase buyer trust and aid consumer decision making. These online reviews typically have two components: star ratings and review text. This can communicate a complex, conflicting message to consumers, as the text of a review carries more nuance than what can be communicated through a simple numerical score. Misalignment between the star rating and the text can lead to increased consumer...
#1Stine Jessen Haakonsson (CBS: Copenhagen Business School)H-Index: 5
#2P.D. Orberg Jensen (CBS: Copenhagen Business School)H-Index: 12
Last.Susan M. Mudambi (TU: Temple University)H-Index: 17
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