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Brian Garrod
Aberystwyth University
83Publications
23H-index
2,341Citations
Publications 83
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#1David Dowell (St And: University of St Andrews)H-Index: 7
#2Brian Garrod (Swansea University)H-Index: 23
Last.Jennifer Turner (University of Liverpool)H-Index: 8
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Despite its undoubted importance to policy makers and practitioners, cultural value remains a highly contested concept. Empirical work in the area has, meanwhile, been hampered by the use of a unidimensional framework of cultural value. The understanding of word-of-mouth (WOM) communication behaviour related to cultural values has consequently been limited. The purpose of this paper is to develop cultural value segments using a multidimensional value framework to enable a profile to be developed...
2 CitationsSource
#1Nika Balomenou (University of Hertfordshire)H-Index: 5
#2Brian Garrod (Swansea University)H-Index: 23
Abstract Photography has often been considered tainted as a source of research data, even in tourism, its natural habitat. This situation is undoubtedly a legacy of the prejudice that many social scientists held toward the use of visual data when the academic study of tourism took off in the 1970s and 1980s. Tourism research has therefore persistently favoured textual data over visual data. This paper argues that the power of photography to prove and move can be harnessed to bridge this theoreti...
6 CitationsSource
#1Nika BalomenouH-Index: 5
#2Brian GarrodH-Index: 23
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#1António Almeida (University of Madeira)H-Index: 3
#2Brian Garrod (Aberystwyth University)H-Index: 23
Mature tourism destinations are increasingly needing to diversify their products and markets. To be successful, such strategies require a very detailed understanding of potential tourists’ levels and patterns of spending. Empirical studies of tourist expenditure have tended to employ ordinary least squares regression for this purpose. There are, however, a number of important limitations to this technique, chief among which is its inability to distinguish between tourists who have higher- and lo...
2 CitationsSource
#1Nika Balomenou (University of Hertfordshire)H-Index: 5
#2Brian Garrod (Aberystwyth University)H-Index: 23
Last.Andri Georgiadou (University of Hertfordshire)H-Index: 2
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Tourists' photographs can serve as a rich database for researchers wishing to study tourists' perceptions and attitudes towards destinations. Such data can also be useful in examining how tourists behave, where, when, with whom and why. Many researchers favour the qualitative analysis of such data, which requires the use either of relatively small numbers of photographs or a considerable expense of researcher time and effort to undertake. Much of this process is speculative, in that it involves ...
5 CitationsSource
#1Denitsa Petrova Dineva (Aberystwyth University)H-Index: 1
#2Jan Breitsohl (Aberystwyth University)H-Index: 5
Last.Brian Garrod (Aberystwyth University)H-Index: 23
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A recent development in the literature on social media brand fan pages is the investigation of hostile consumer-to-consumer interactions. Existing research has thus far concentrated on the reasons why consumers engage in such online conflicts. In comparison, this study focuses on how online conflicts can be best managed. Based on direct observations of six brand fan pages on Facebook, we offer a first conceptualisation of corporate conflict management strategies. Our results reveal five main con...
5 CitationsSource
#1Brian Garrod (Aberystwyth University)H-Index: 23
#2Alan Fyall (UCF: University of Central Florida)H-Index: 23
In a number of countries, local tourism associations (LTAs) are being expected to adopt the destination marketing role formerly attributed to regional-level destination marketing organisations (DMOs), which are presently either being actively dissolved or targeted for closure. Destination marketing can, however, be understood to be a public good (or, more precisely, a public service), which would generally prevent its provision by a subscription-based organisation such as an LTA. This is due to ...
2 CitationsSource
#1António Almeida (University of Madeira)H-Index: 3
#2Brian Garrod (Aberystwyth University)H-Index: 23
3 CitationsSource
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