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Marko Grünhagen
Eastern Illinois University
40Publications
11H-index
375Citations
Publications 40
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#1Marko Grünhagen (Eastern Illinois University)H-Index: 11
Last.Jasmina Dlačić (University of Rijeka)H-Index: 2
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AbstractSince the Balkans have not been covered with regards to franchising in any comprehensive fashion in the past, this study represents a first look at the topic in this part of the world and c...
#1Marko Grünhagen (Eastern Illinois University)H-Index: 11
#2Rajiv P. Dant (OU: University of Oklahoma)H-Index: 30
Last.Benjamin Lawrence (GSU: Georgia State University)
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AbstractThis research empirically validates the Consumer Agency Model which illustrates consumer reactions to the introduction of new Western products to emerging markets. This study represents the...
#1Marko Grünhagen (Eastern Illinois University)H-Index: 11
#2Xu Zheng (CityU: City University of Hong Kong)H-Index: 2
Last.Jeff Jianfeng Wang (CityU: City University of Hong Kong)H-Index: 7
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Franchise relationships engender franchisor–franchisee conflicts and are prone to premature dissolution. Building on agency theory and institutional theory, this study examines what specific reasons – from both franchisors’ and franchisees’ perspectives – may cause post-litigation relationship dissolution (PLRD) and how franchise regulations moderate these relationships. We argue that both franchisor and franchisee may misrepresent themselves before their relationship begins (adverse selection) ...
#1Marko Grünhagen (Eastern Illinois University)H-Index: 11
#2Andrew Terry (USYD: University of Sydney)H-Index: 4
Academic studies on global franchising had focused initially, from the late 1970s to the 1990s, on developed economies, including North America, Western Europe, and Australia, while over the last decade the research focus has moved to include transitional and emerging markets, such as the Asian economies of China and India. Only recently has academic research on franchising shifted towards developing Southeast Asian markets (Dant and Grunhagen, J Market Channels 21(3):124–132, 2014). The literat...
#1Anna Watson (University of Hertfordshire)H-Index: 15
#2Olufunmilola (Lola) Dada (Lancaster University)H-Index: 5
Last.Melody L. Wollan (Eastern Illinois University)H-Index: 5
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In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specifically franchisees that have the potential for entrepreneurial behavior. A mail questionnaire survey was utilized to collect data from a sample of franchisors in the UK. The results revealed that the systems that select entrepreneurial franchisees are tho...
#1Irena Guszak Cerovečki (Rochester Institute of Technology Croatia)H-Index: 1
#2Marko Grünhagen (Eastern Illinois University)H-Index: 11
While the marketing literature has investigated the availability and affordability of food and food stores from various angles and in many different global contexts, a recent phenomenon that has only received scant attention in the marketing literature thus far is the appearance of food deserts in urban environments. Food deserts have been observed in Western markets (e.g., in the U.K. and the U.S.) with a literature base that originates in urban planning. This article represents the first attem...
#1Evelien Croonen (UG: University of Groningen)H-Index: 6
#2Marko Grünhagen (Eastern Illinois University)H-Index: 11
Last.Melody L. Wollan (Eastern Illinois University)H-Index: 5
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Abstract Franchising is an important form of entrepreneurial wealth creation in many retailing and service industries. Since Human Resource Management (HRM) is a critical factor in such industries, it is important to understand how franchisees—as semi-autonomous entrepreneurs—deal with HRM in their units and how this ultimately affects performance at the unit level. However, the very few studies linking franchisee HRM behaviors to performance have not included multi-unit franchising (MUF) as a t...
#1Laura Lucia-Palacios (University of Zaragoza)H-Index: 9
#2Victoria Bordonaba-Juste (University of Zaragoza)H-Index: 9
Last.Marko Grünhagen (Eastern Illinois University)H-Index: 11
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After testing for measurement invariance, information technology (IT) use is different for the U.S. and Spain.IT use and the firm's IT human capital are the main drivers of technological opportunism (TO) capability.The effect of IT vendor support on technological opportunism is country dependent.Vertical integration is preferred when a firm uses IT intensively.IT vendor support has positive effects on technological opportunism if the firm invests in IT human capital. This study examines the use ...
#2B MeisebergH-Index: 6
Last.Marko Grünhagen (Eastern Illinois University)H-Index: 11
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It is a truism that successful organizations of any type adapt and conform to the idiosyncracies of their target consumer groups as it is their customers that embody their raison d'etre. This is especially important for small businesses and entrepreneurial enterprises because they lack the requisite experiential treasure trove or elaborate corporate bureaucracies to accomplish this task typically available to established large firms. In fact, textbooks on international business are full of examp...
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