Emmanuella Plakoyiannaki
University of Leeds
Publications 44
#1Junzhe Ji (University of Sheffield)H-Index: 2
#2Emmanuella Plakoyiannaki (University of Leeds)H-Index: 18
Last.Shouming Chen (Tongji University)H-Index: 1
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Purpose The purpose of this paper is to examine how qualitative case research (QCR) has been conducted in the field of international entrepreneurship (IE) in terms of onto-epistemology and methodology. QCR can serve as an umbrella approach for contextualizing and capturing the complexity of IE opportunities, events, conditions and relationships, and to illuminate and enrich the understanding of related IE processes. Design/methodology/approach A thorough literature review was conducted of IE jou...
1 CitationsSource
#1Maria-Cristina Stoian (Brunel University London)H-Index: 6
#2Pavlos Dimitratos (Glas.: University of Glasgow)H-Index: 23
Last.Emmanuella Plakoyiannaki (University of Leeds)H-Index: 18
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Micromultinationals are small and medium-sized enterprises that engage in foreign market entry modes beyond exporting. The purpose of this study is to unveil the knowledge types required by micromultinationals. To this end, we conducted an interpretive interview study involving managers and advisers. We extend the SME internationalization literature by distilling the knowledge types that this unique body of small multinationals requires. Furthermore, we generate a framework that enhances the kno...
7 CitationsSource
#1Georgia Stavraki (University of Surrey)
#2Emmanuella Plakoyiannaki (University of Leeds)H-Index: 18
Last.Jackie Clarke (Oxford Brookes University)H-Index: 12
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Purpose Recognizing the value and limitations of current knowledge of the appropriation process in the consumption of aesthetic experiences, this research aims to generate a localized account for novice and expert consumers of the varying role of cultural capital in the appropriation cycles and interpretative responses of an aesthetic experience. Design/methodology/approach This research uses a single case study design of Miro’s blockbuster exhibition, and draws on multiple sources of evidence, ...
#1Margaret Fletcher (Glas.: University of Glasgow)H-Index: 13
#2Yang Zhao (Lboro: Loughborough University)H-Index: 1
Last.Trevor Buck (Glas.: University of Glasgow)H-Index: 30
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Abstract With its focus on locational context, International Business (IB) is a prime candidate for the application of Case Study (CS) methodology. Yet many IB scholars still have doubts about CSs, possibly because strategies for their selection and disclosure procedures may lack rigor. The purpose of this article is to document and discuss CS selection in IB research, make suggestions for improvement, and thus raise the standard and status of CS research. Using qualitative content analysis, thi...
9 CitationsSource
#1Russell W. Belk (York University)H-Index: 66
#2Marylouise Caldwell (USYD: University of Sydney)H-Index: 10
Last.Emmanuella Plakoyiannaki (University of Leeds)H-Index: 18
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ABSTRACTBased on a review of the past 30 years of videographic research and outputs in the field of marketing, we highlight the key contributions that videography has made to the marketing literature and identify the key issues facing videographic research today. We develop a typology that identifies four ways that videography can contribute to theory development and verification, presenting new criteria for assessing academic videographies. We note that making theoretical contributions is one o...
7 CitationsSource
Purpose The aim of this study is twofold: to provide a meta-synthesis of the current state of knowledge in family business (FB) internationalisation research, adopting a network perspective, and to highlight emerging themes that may set the stage for future work on FB internationalisation, for the benefit of researchers adopting a network perspective. Design/methodology/approach To address the twofold purpose of the study, the current paper provides a state-of-the-art review of 25 peer-reviewed ...
6 CitationsSource
#1Pavlos Dimitratos (Glas.: University of Glasgow)H-Index: 23
#2Jeffrey E. Johnson (St. Mary's University)H-Index: 5
Last.Stephen Young (Glas.: University of Glasgow)H-Index: 9
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We employ the opportunity-based international entrepreneurial culture (IEC) comprehensive notion that draws upon the opportunity-based view (OBV). The OBV supports the idea that entrepreneurs mold the organizational behavior and characteristics of their firms to pursue opportunities abroad. We set out to explore possible attitudinal differences as regards exploitation of opportunities within firms in each of three internationalization dimensions that are previously identified in the literature, ...
18 CitationsSource
#1Tanja Leppäaho (University of Jyväskylä)H-Index: 3
#2Emmanuella Plakoyiannaki (University of Leeds)H-Index: 18
Last.Pavlos Dimitratos (Glas.: University of Glasgow)H-Index: 23
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In this study we identified and analyzed 75 articles in the family business (FB) literature between 2000 and 2014, focusing on the case study design they adopted. We found the positivistic case study approach to be the FB disciplinary convention. The two alternative approaches of critical realism and interpretivism were used to a significantly lesser extent. We anticipate that in the future the positivistic approach will continue to be used widely. The other two approaches could be employed to a...
24 CitationsSource
#1Alexandros Triantos (A.U.Th.: Aristotle University of Thessaloniki)H-Index: 1
#2Emmanuella Plakoyiannaki (University of Leeds)H-Index: 18
Last.Nikolaos E. Petridis (A.U.Th.: Aristotle University of Thessaloniki)H-Index: 3
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Purpose – Anthropomorphism is the innate human tendency to attribute human or human-like characteristics to non-human entities or objects. Even though it is widely used by marketing practitioners, there is a scarcity of academic research that systematically attempts to capture this phenomenon. The aim of the current study is to investigate anthropomorphism in product packages of the 2010 Nielsen’s Top 100 grocery brands in the UK. Design/methodology/approach – This study uses a mixed-method desi...
3 CitationsSource