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Christian Geisler Asmussen
King's College London
BusinessMultinational corporationEconomicsInternational businessIndustrial organization
46Publications
15H-index
799Citations
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Publications 46
Newest
#1Christian Geisler Asmussen ('KCL': King's College London)H-Index: 15
#2Bo Bernhard Nielsen (CBS: Copenhagen Business School)H-Index: 25
Last. Ditte Håkonsson Lyngemark (UCPH: University of Copenhagen)
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ABSTRACTThis paper develops the idea that global city characteristics in distinct micro-locations attract foreign and domestic firms differentially. The hypotheses are tested on a large data set of...
2 CitationsSource
#2Nicolai J. FossH-Index: 5
Last. Phillip Christopher Nell (WU: Vienna University of Economics and Business)H-Index: 14
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4 CitationsSource
#1Rajneesh Narula (University of Reading)H-Index: 40
#2Christian Geisler Asmussen ('KCL': King's College London)H-Index: 15
Last. Sumit K. Kundu (FIU: Florida International University)H-Index: 23
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Internalization theory has provided a resilient analytical framework that explicitly or implicitly underlines much of International Business scholarship. Internalization theory is not a monolithic body of knowledge; instead, it has devolved into several ‘streams’, each of which focuses on the interests of particular epistemic communities, while also acting as a more generic organizing framework for those more broadly interested in its application to real-world challenges. Following a review of t...
11 CitationsSource
#1Christian Geisler Asmussen (CBS: Copenhagen Business School)H-Index: 15
#2Andrea Fosfuri (Bocconi University)H-Index: 26
Research Summary: Multinational enterprises (MNEs) invest significant resources in corporate social responsibility (CSR), but their attempts to build a global “social brand” may clash with the execution of operational strategies at a subsidiary level. Using a game‐theoretic model, this research addresses the complex interplay of different contingencies that shape the coordination and control challenges facing MNEs when they implement global CSR strategies, including brand spillovers, the risk of...
1 CitationsSource
Last. Bo Bernhard NielsenH-Index: 25
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#1Christian Geisler Asmussen (CBS: Copenhagen Business School)H-Index: 15
#2Bo Bernhard Nielsen (USYD: University of Sydney)H-Index: 25
Last. Svenja Tegtmeier (CBS: Copenhagen Business School)H-Index: 1
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Purpose This paper aims to develop a more nuanced view of subnational location choice with a particular focus on global cities. It is argued that multinational firms may use global cities to establish bridgeheads-subsidiaries at intermediate levels of the ownership chain that enable further international as well as subnational expansion. Design/methodology/approach Beyond those host country subsidiaries that are directly owned by a foreign multinational, the authors go deeper and focus specifica...
1 CitationsSource
#1Bo Bernhard Nielsen (USYD: University of Sydney)H-Index: 25
Last. Anthony Goerzen (Queen's University)H-Index: 7
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2 CitationsSource
#1Christian Geisler Asmussen (CBS: Copenhagen Business School)H-Index: 15
#2Andrea FosfuriH-Index: 26
Many multinational enterprises (MNEs) invest significant resources to support social causes (e.g., environmental protection, defense of human rights) and proactively communicate their commitment to...
Source
#1Bo Bernhard Nielsen (USYD: University of Sydney)H-Index: 25
#2Christian Geisler Asmussen (CBS: Copenhagen Business School)H-Index: 15
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The choice of location of foreign direct investments (FDI) by multinational enterprises (MNEs) has been the subject of intense scrutiny for decades and continues to be so. Yet, the vast diversity in methodological approaches, levels of analysis, and empirical evidence precludes a comprehensive understanding of the phenomenon. We review and evaluate 153 quantitative studies on FDI location choice over four decades from 1976 to 2015 across multiple disciplines, including international business, ma...
40 CitationsSource
#1Bo Bernhard Nielsen (USYD: University of Sydney)H-Index: 25
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