Sevgi Balıkçıoğlu
Mustafa Kemal University
Value theoryEconomicsMarketingConsumer behaviourServicescape
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Publications 3
ABSTRACTIn this study, the effect of touristsʼ perception of value on behavioral intentions, as well as the moderating effect of gender on the relationship between value perceptions and behavioral intentions was examined. A multidimensional value structure was used to investigate not only the functional components of value perceptions but also the hedonic value components, such as social value and emotional value. According to the findings, the most effective value dimension of revisit intention...
16 CitationsSource
ABSTRACTThe main objective of this study is to emphasize the importance of servicescape elements for business organizations, and to examine their effect on customers’ perception of value, image, and pleasure. Bearing in mind the amount of time that customers in hotel businesses spend with servicescape elements and that the effect of these elements influence their perception, it is worth noting that there are few studies in this field and this study aims to contribute to the literature and aid pr...
18 CitationsSource
#1Ufuk Durna (Akdeniz University)H-Index: 2
#2Bekir Bora Dedeoğlu (Akdeniz University)H-Index: 9
Last. Sevgi Balıkçıoğlu (Mustafa Kemal University)H-Index: 3
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Purpose – The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses. Design/methodology/approach – Relationships between specified variables were tested with structural equation modeling (SEM) using a sample of 410 hotel customers. Findings – It was found that servicescape components had a positive effect on overall image, and overall image had the same effect on word-of-mouth (WOM) and re-v...
35 CitationsSource