Match!
Jessica J. Hoppner
George Mason University
10Publications
7H-index
239Citations
Publications 10
Newest
Published on Feb 1, 2019in Journal of Business Research4.03
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University),
Gautham G. Vadakkepatt1
Estimated H-index: 1
(GMU: George Mason University)
Abstract Business entities, such as CEOs, endorsers, brands and even firms, are more frequently being pressured to engage in social and political dialogue. Stakeholders want these entities to motivate change by taking a stance on various issues; i.e., to exert their moral authority. While mentioned in the popular press and consumer conversations, research has not yet examined the construct of moral authority. Drawing from current events and the extant business literature on morality, this articl...
Published on Feb 1, 2017in Journal of Marketing Research4.20
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University)
+ 1 AuthorsTobias Schoenherr28
Estimated H-index: 28
(MSU: Michigan State University)
AbstractThis research investigates the conditions under which inequity in a buyer–supplier relationship influences a supplier’s resource sharing with its buyer. More specifically, the authors examine the effects of both positive inequity and negative inequity under varying levels of interdependence magnitude and relative dependence. They further examine the effect of inequity on perceived relationship performance. The study includes a longitudinal survey design, with perceived relationship perfo...
Published on Jan 1, 2016
Ryan C. White4
Estimated H-index: 4
(UWL: University of Wisconsin–La Crosse),
Clay M. Voorhees18
Estimated H-index: 18
(MSU: Michigan State University)
+ 1 AuthorsJessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University)
Up to sixty-five percent of satisfied customers have been found to abandon their current service provider and switch to a competing service provider (Reichheld 1996). This finding is troubling considering the widely held belief that satisfied customers are inclined to be loyal customers (Fornell 1992), where they are more likely to make purchases from, spread positive word of mouth about, and have difficulty leaving their service provider (Reichheld and Sasser, Jr. 1990). One possible explanatio...
Published on Jan 1, 2016
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University),
Ryan C. White4
Estimated H-index: 4
(UWL: University of Wisconsin–La Crosse)
Effective marketing relationships have been found to rely on the development of beneficial exchange behaviors. To fully understand the effects of these actions, it is important to examine what underlies and has a pervasive impact on the development and effects of these exchange behaviors; that is, reciprocity. While the extant literature has introduced two dimensions, this paper proposed that a third, perhaps even more important, dimension of reciprocity exists. Specifically, this paper proposes...
Published on Dec 1, 2015in Journal of Retailing3.67
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University),
David A. Griffith44
Estimated H-index: 44
(Lehigh University)
Over the past fifty years, the scope of research on international marketing channels has significantly evolved. From an early focus on factors influencing the expansion of marketing channels internationally, the literature now investigates a myriad of topics related to the challenges of selecting channel structures and managing channel relationships. This article investigates the evolution of international marketing channels research by reviewing 353 international channels-related articles publi...
Published on Dec 1, 2015in Journal of International Marketing3.38
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University),
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Ryan C. White4
Estimated H-index: 4
(GMU: George Mason University)
Abstract Effective relationship marketing (RM) in a firm's global operations necessitates that the underlying aspect of reciprocity operate consistently across markets. Unfortunately, few studies have empirically examined the role of reciprocity in RM, let alone whether the effects of reciprocity in RM are universal across national cultures. To address these limitations, the authors examine reciprocity as a multidimensional norm whose dimensions of equivalence (what is exchanged) and immediacy (...
Published on Sep 2, 2014in European Journal of Marketing1.72
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University),
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
ChangSeob Yeo1
Estimated H-index: 1
(SPbU: Saint Petersburg State University)
Purpose – The purpose of this study, drawing from exchange theory, is to examine how the intertwined relationships between power, justice and relative dependence influence relationship performance in buyer – seller relationships. Design/methodology/approach – A two-wave structural equation model with latent variable interactions was estimated on a dataset of 283 buyer – seller relationships. Findings – Exercised coercive and reward power follow different processes, direct and indirect, to influe...
Published on Feb 18, 2013in International Marketing Review3.45
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University)
Purpose – Although a great deal of research has focused on global marketing strategy development and implementation, little research has focused on the global marketing managers charged with the responsibilities of developing and implementing such strategy. The aim of this paper is to develop a model that identifies a set of soft skills that have the ability to increase the effectiveness of global marketing managers in making the tactical adaptations necessary to develop and implement global mar...
Published on Oct 1, 2011in Journal of Marketing Research4.20
Jessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University),
David A. Griffith44
Estimated H-index: 44
(MSU: Michigan State University)
Abstract The authors theorize that the inconsistencies in prior research regarding the relational behavior–performance relationship arise from the type of reciprocity the firm internalizes. The results of a longitudinal study of 284 buyer–supplier relationships indicate that relational behavior enhances financial performance when what is exchanged does not need to be directly comparable with what was received (i.e., heteromorphic equivalence reciprocity) or can be returned over a longer time hor...
Published on Feb 1, 2011in Academy of Management Journal7.19
Ahmet H. Kirca11
Estimated H-index: 11
(MSU: Michigan State University),
G. Tomas M. Hult60
Estimated H-index: 60
(MSU: Michigan State University)
+ 9 AuthorsJessica J. Hoppner7
Estimated H-index: 7
(GMU: George Mason University)
Drawing upon internalization theory, this study investigates the complex relationships involving firm-specific assets, multinationality, and financial performance. Through a meta-analysis of 120 independent samples reported in 111 studies, we test the predictions of internalization theory in the context of the multinationality-performance relationship. Moreover, we further develop and refine our understanding of internalization theory with a focus on the effects of firm-specific assets on the mu...
12