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Peeter W.J. Verlegh
VU University Amsterdam
123Publications
20H-index
2,803Citations
Publications 123
Newest
Published on May 15, 2018in Environment and Behavior4.09
M. Meijers5
Estimated H-index: 5
(UvA: University of Amsterdam),
Marret K. Noordewier5
Estimated H-index: 5
(LEI: Leiden University)
+ 2 AuthorsEdith G. Smit24
Estimated H-index: 24
(UvA: University of Amsterdam)
Research shows that people search for balance in their moral (e.g., environmentally friendly) behaviors such that they feel licensed to behave less morally after a previous moral act (licensing) and cleanse previous morally questionable behaviors by subsequently behaving more morally (cleansing). This article investigates whether this balancing may extend to close others, but not to nonclose others, and tests vicarious licensing and cleansing in the environmental domain. Study 1 showed that vica...
Published on May 16, 2019in Journal of the Academy of Marketing Science9.36
Iina Ikonen (VU: VU University Amsterdam), Francesca Sotgiu5
Estimated H-index: 5
(VU: VU University Amsterdam)
+ 1 AuthorsPeeter W.J. Verlegh20
Estimated H-index: 20
(VU: VU University Amsterdam)
As consumers continue to struggle with issues related to unhealthy consumption, the goal of front-of-package (FOP) nutrition labels is to provide nutrition information in more understandable formats. The marketplace is filled with different FOP labels, but their true effects remain unclear, as does which label works best to change perceptions and behaviors. We address these issues through an interdisciplinary meta-analysis, generalizing the findings of 114 articles on the impact of FOP labels on...
Published on May 3, 2019in International Journal of Advertising2.23
M. Meijers5
Estimated H-index: 5
(UvA: University of Amsterdam),
Marret K. Noordewier5
Estimated H-index: 5
(LEI: Leiden University)
+ 2 AuthorsEdith G. Smit24
Estimated H-index: 24
(UvA: University of Amsterdam)
AbstractResearch into green advertising has mainly investigated how green appeals can enhance product attitudes, sales, and brand image. But what happens after people have purchased a ‘green’ product advertised in a green ad? In two experiments, we show that purchasing a green product may have paradoxical post-purchase effects, such that it may lower intentions to engage in subsequent environmentally friendly behaviour (a so-called licensing effect). Importantly, our results show that these post...
Mirjam Tuk7
Estimated H-index: 7
(Imperial College London),
Peeter W.J. Verlegh20
Estimated H-index: 20
(VU: VU University Amsterdam)
+ 1 AuthorsD.H.J. Wigboldus29
Estimated H-index: 29
(Radboud University Nijmegen)
Source characteristics are a key determinant of preferences and choice in the interpersonal influence process. Extant literature documents the positive impact of similarity between oneself and an opinion provider on advice taking, but much less is known about how dissimilarity affects choice. While earlier research assumed that people ignore or discount the opinions of dissimilar others, we argue that dissimilarity can lead to preference and choice contrast. We posit that perceptions of dissimil...
Published on Mar 1, 2019in Journal of the Academy of Marketing Science9.36
Anne Madeleine Kranzbühler1
Estimated H-index: 1
(UvA: University of Amsterdam),
M.H.P. Kleijnen14
Estimated H-index: 14
(VU: VU University Amsterdam),
Peeter W.J. Verlegh20
Estimated H-index: 20
(VU: VU University Amsterdam)
Firms struggle to manage touchpoints in their customer journey that consumers perceive as dissatisfying. Based on attribution theory and associative learning we examine branded outsourcing as a strategic means to reduce such touchpoints’ negative impact on brand evaluations. We find in the field and in a series of experimental studies that brands can reduce the detrimental impact of dissatisfying touchpoints. This effect is reversed for satisfying touchpoints. Importantly, we find that the expla...
Published on Feb 25, 2019
Anniek W. Eigenraam1
Estimated H-index: 1
,
Jiska Eelen4
Estimated H-index: 4
+ 1 AuthorsPeeter W.J. Verlegh20
Estimated H-index: 20
Datasets for paper Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A Consumer-based Taxonomy of Digital Customer Engagement Practices. Journal of Interactive Marketing, 44, 102-121. - Cardsorting data (phase 2) - Survey data (phase 3)
Published on Nov 1, 2018in Journal of Interactive Marketing4.69
Anniek W. Eigenraam1
Estimated H-index: 1
(VU: VU University Amsterdam),
Jiska Eelen4
Estimated H-index: 4
(VU: VU University Amsterdam)
+ 1 AuthorsPeeter W.J. Verlegh20
Estimated H-index: 20
(VU: VU University Amsterdam)
Consumers can engage with brands online in a variety of ways, ranging from playing a branded game to writing a review or viewing branded content. This work presents a consumer-based taxonomy of these digital engagement practices. By means of a literature review and expert surveys, we created an overview of the ways in which consumers digitally engage with brands across different media formats and platforms. A consumer sample then classified all practices into five distinct types of digital engag...
Published on Nov 1, 2018
Patricia De Jonge (VU: VU University Amsterdam), Marcel Zeelenberg54
Estimated H-index: 54
(VU: VU University Amsterdam),
Peeter W.J. Verlegh20
Estimated H-index: 20
(VU: VU University Amsterdam)
Behavioral public policies are aimed at influencing the behavior of the public in a way that is advantageous for the public itself and within the law. Sanders, Snijders and Hallsworth (2018 , this issue) summarize the state of the art of this new field of study and introduce a number of challenges and opportunities for the time to come. We address an additional challenge that is present and central in all attempts to influence behavior, namely the public – the people that are the target of behav...
Published on Jun 1, 2018in International Journal of Research in Marketing3.32
Ezgi Akpinar1
Estimated H-index: 1
(Koç University),
Peeter W.J. Verlegh20
Estimated H-index: 20
(VU: VU University Amsterdam),
Ale Smidts24
Estimated H-index: 24
(EUR: Erasmus University Rotterdam)
Abstract Product harm information spreading in the marketplace may have profound consequences for companies, public policy makers and consumer well-being. However, limited research is available on what makes consumers share such information with others. This paper examines how self-relevance and self-construal affect the sharing of product harm information and the underlying processes that shape sharing. Five experiments demonstrate that under independent self-construal, highly self-relevant pro...
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