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Peeter W.J. Verlegh
VU University Amsterdam
119Publications
21H-index
3,062Citations
Publications 121
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#1Kristina Nadricka (VU: VU University Amsterdam)
#2Kobe Millet (VU: VU University Amsterdam)H-Index: 11
Last.Peeter W.J. Verlegh (VU: VU University Amsterdam)H-Index: 21
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Abstract Previous research has consistently demonstrated that organic food is typically seen as healthier. The aim of the present study is to investigate how these health inferences influence taste perceptions of organic food. In Study 1, we show that a neutral food product with an organic label is perceived as more healthy than the same product without such a label. This higher level of perceived healthiness is paired with an improved perceived taste. In Study 2 and 3, we obtain evidence in Dut...
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#1Anne-Madeleine Kranzbühler (TU Delft: Delft University of Technology)
#2Alfred Zerres (UvA: University of Amsterdam)H-Index: 2
Last.Peeter W.J. Verlegh (VU: VU University Amsterdam)H-Index: 21
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Distinguishing between consumers’ positive and negative affect is a popular approach in both marketing research and practice, but such valence-based approaches sacrifice specificity and explanatory power. As emotions of the same valence can greatly differ with regard to their underlying appraisal patterns, they also differently affect consumer judgment and behavior. Our meta-analysis of 1035 effect sizes (N = 40,777) across 10 discrete emotions shows that analyzing discrete emotions clearly outp...
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#1M. Meijers (UvA: University of Amsterdam)H-Index: 5
#2Marret K. Noordewier (LEI: Leiden University)H-Index: 6
Last.Edith G. Smit (UvA: University of Amsterdam)H-Index: 24
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Research shows that people search for balance in their moral (e.g., environmentally friendly) behaviors such that they feel licensed to behave less morally after a previous moral act (licensing) an...
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#1Anne Madeleine Kranzbühler (TU Delft: Delft University of Technology)H-Index: 1
#2Mirella KleijnenH-Index: 15
Last.M. TeerlingH-Index: 9
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BACKGROUND: Increasing numbers of patients consult Web-based rating platforms before making health care decisions. These platforms often provide ratings from other patients, reflecting their subjective experience. However, patients often lack the knowledge to be able to judge the objective quality of health services. To account for this potential bias, many rating platforms complement patient ratings with more objective expert ratings, which can lead to conflicting signals as these different typ...
1 CitationsSource
#1Iina Ikonen (VU: VU University Amsterdam)
#2Francesca Sotgiu (VU: VU University Amsterdam)H-Index: 6
Last.Peeter W.J. Verlegh (VU: VU University Amsterdam)H-Index: 21
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As consumers continue to struggle with issues related to unhealthy consumption, the goal of front-of-package (FOP) nutrition labels is to provide nutrition information in more understandable formats. The marketplace is filled with different FOP labels, but their true effects remain unclear, as does which label works best to change perceptions and behaviors. We address these issues through an interdisciplinary meta-analysis, generalizing the findings of 114 articles on the impact of FOP labels on...
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#1M. Meijers (UvA: University of Amsterdam)H-Index: 5
#2Marret K. Noordewier (LEI: Leiden University)H-Index: 6
Last.Edith G. Smit (UvA: University of Amsterdam)H-Index: 24
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AbstractResearch into green advertising has mainly investigated how green appeals can enhance product attitudes, sales, and brand image. But what happens after people have purchased a ‘green’ produ...
1 CitationsSource
#1Mirjam A. Tuk (Imperial College London)H-Index: 7
#2Peeter W.J. Verlegh (VU: VU University Amsterdam)H-Index: 21
Last.Daniël H. J. Wigboldus (Radboud University Nijmegen)H-Index: 30
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Abstract Source characteristics are a key determinant of preferences and choice in the interpersonal influence process. Extant literature documents the positive impact of similarity between oneself and an opinion provider on advice taking, but much less is known about how dissimilarity affects choice. While earlier research assumed that people ignore or discount the opinions of dissimilar others, we argue that dissimilarity can lead to preference and choice contrast. We posit that perceptions of...
1 CitationsSource
#1Anne Madeleine Kranzbühler (UvA: University of Amsterdam)H-Index: 1
#2Mirella Kleijnen (VU: VU University Amsterdam)H-Index: 15
Last.Peeter W.J. Verlegh (VU: VU University Amsterdam)H-Index: 21
view all 3 authors...
Firms struggle to manage touchpoints in their customer journey that consumers perceive as dissatisfying. Based on attribution theory and associative learning we examine branded outsourcing as a strategic means to reduce such touchpoints’ negative impact on brand evaluations. We find in the field and in a series of experimental studies that brands can reduce the detrimental impact of dissatisfying touchpoints. This effect is reversed for satisfying touchpoints. Importantly, we find that the expla...
4 CitationsSource
#2Jiska EelenH-Index: 5
Last.Peeter W.J. VerleghH-Index: 21
view all 4 authors...
Datasets for paper Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A Consumer-based Taxonomy of Digital Customer Engagement Practices. Journal of Interactive Marketing, 44, 102-121. - Cardsorting data (phase 2) - Survey data (phase 3)
#1Anniek W. Eigenraam (VU: VU University Amsterdam)H-Index: 2
#2Jiska Eelen (VU: VU University Amsterdam)H-Index: 5
Last.Peeter W.J. Verlegh (VU: VU University Amsterdam)H-Index: 21
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Consumers can engage with brands online in a variety of ways, ranging from playing a branded game to writing a review or viewing branded content. This work presents a consumer-based taxonomy of these digital engagement practices. By means of a literature review and expert surveys, we created an overview of the ways in which consumers digitally engage with brands across different media formats and platforms. A consumer sample then classified all practices into five distinct types of digital engag...
6 CitationsSource
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