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Stanley D. Sibley
University of Wisconsin–Oshkosh
12Publications
7H-index
434Citations
Publications 12
Newest
#1Ralph B. Weller (University of Wisconsin–Oshkosh)H-Index: 2
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
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The broadening of the marketing concept has focused attention on the application of marketing tools to nonprofit exchanges. One such exchange is the employment transaction between the organization as a seller of its benefits to a prospective employee and as a buyer of a prospective employee and the job candidate as a seller of his/her wares and as a buyer of the organization. This paper attempts to model the individual’s employment transaction process for the purpose of identifying major variabl...
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#1Ralph B. Weller (University of Wisconsin–Oshkosh)H-Index: 2
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
Last.Colin F. Neuhaus (EMU: Eastern Michigan University)H-Index: 2
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This paper investigates the role of the female model in television commercials through a random factorial designed experiment. The paper is organized first to review the literature on attention and the research on sexual appeals in advertising; second, to suggest from the review several hypotheses for testing; and third, to detail the experimental research procedures. Last, the results are presented and implications suggested for advertising strategy.
2 CitationsSource
#1Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
The relationship between cooperation in the distribution channel and member control over business policies was investigated in a franchise channel for farm implements. The results indicated that control over pricing and terms and over service capability were positively related to the perceptions of cooperation and that control over dealer operations was negatively related to cooperation. In specific, as dealers perceive to have greater (less) control over the relevant decision issues, their perc...
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#1Ronald B. Marks (University of Wisconsin–Oshkosh)H-Index: 4
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
The rush to offer web courses has left many questions as to what makes them effective and satisfactory. Important issues are: the perceived advantages of web-based courses; appropriate pedagogical tools (e.g., streaming media, PowerPoint presentations) to facilitate student-content interaction, media richness, and the influence of antecedent characteristics, such as gender, experience, motivation, and learning styles. Research here indicates support for media richness, web-based course advantage...
3 CitationsSource
#1Ronald B. Marks (University of Wisconsin–Oshkosh)H-Index: 4
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
Last.J. B. Arbaugh (University of Wisconsin–Oshkosh)H-Index: 28
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In studying online learning, researchers should examine three critical interactions: instructor-student, student-student, and student-content. Student-content interaction may include a wide variety of pedagogical tools (e.g., streaming media, PowerPoint, and hyperlinking). Other factors that can affect the perceived quality of online learning include distance education advantages (e.g., work and family flexibility) and antecedent personal characteristics (e.g., experience and gender). The study ...
251 CitationsSource
#1James Chien Chung Tsao (University of Wisconsin–Oshkosh)H-Index: 8
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
The free paper is a convenient and relevant advertising information source, performing the functions of providing surveillance information and product values to consumers. Several market segments with varying market attributes are identified as heavy readers of the free paper. Based on the theoretical framework of uses and gratifications, a multivariate model helps to explain readership. Readership of the free paper increases as age increases, as involvement in some leisure lifestyles increases,...
24 CitationsSource
#1James Chien Chung Tsao (University of Wisconsin–Oshkosh)H-Index: 8
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
ABSTRACT This study measured to what extent consumers used the Internet to displace or reinforce the use of other media as sources of advertising information. The sample was 2,032 households from 5,031 households randomly selected from a midwestern state. The results showed that although internet advertising provided many unique features, it has not displaced most media as sources of advertising information. Many consumers found that internet advertising was a complementary medium based on their...
39 CitationsSource
#1Robert F. Lusch (ASU: Arizona State University)H-Index: 2
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
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#1Donald A. Michie (UTEP: University of Texas at El Paso)H-Index: 4
#2Stanley D. Sibley (University of Wisconsin–Oshkosh)H-Index: 7
This study investigates the satisfaction-sources of power model of channel member behavior within an industrial channel of distribution. Specifically, the study sought to explain the controversy and inconsistencies found in previous empirical tests of the satisfaction-sources of power model. The results support previous findings that channel member satisfaction is directly related to noncoercive sources of power, and inversely related to coercive sources of power. For the first time franchisors ...
44 CitationsSource
Abstract Performance is the primary concern of industrial channel members; yet, marketing researchers have focused their attention, not on performance, but on other aspects of channel relations: power, control, and conflict. This study investigates performance and the sources of the power-performance relationship in an industrial distribution channel.
32 CitationsSource
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