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Henry S.J. Robben
Nyenrode Business University
51Publications
16H-index
1,910Citations
Publications 51
Newest
Published on May 15, 2017in Strategy & Leadership
Jordi Loef , B. Joseph Pine12
Estimated H-index: 12
,
Henry S.J. Robben16
Estimated H-index: 16
Purpose The article introduces practitioners to the concept and process of co-creating customization with buyers. Design/methodology/approach This article offers a process and a model that mass market companies can use to take a scalable approach to involving customers in offering development, delivery and use. Findings Companies that co-create customization in a truly collaborative process enjoy significantly more sustainable competitive advantages. Practical implications For the company, co-cr...
Published on Jan 1, 2016
Henry S.J. Robben16
Estimated H-index: 16
,
Rudy Moenaert11
Estimated H-index: 11
Published on Jan 1, 2015
Henry S.J. Robben16
Estimated H-index: 16
,
Rudy Moenaert11
Estimated H-index: 11
,
P. de Gouw
Organisaties hebben de plicht om winst te creeren. Winst kan alleen ontstaan wanneer bedrijven waarde creeren voor de klant op een manier die waarde creeert voor de eigen organisatie (Moenaert, Robben en Gouw, 2011). Familiebedrijven zijn daarin niet anders dan andere organisaties. Omdat familiebedrijven een aparte positie innemen in het landschap van de bedrijfsvoering (Bloch, Kachaner en Mignon, 2012) ontvouwt zich de vraag of familiebedrijven op een andere manier waarde creeren dan nietfamili...
Published on Jan 1, 2014
Philip Kotler75
Estimated H-index: 75
,
Kevin Lane Keller50
Estimated H-index: 50
+ 1 AuthorsMaggie Geuens1
Estimated H-index: 1
Published on Apr 30, 2013in Journal of Consumer Marketing
Henry S.J. Robben16
Estimated H-index: 16
Published on Nov 16, 2010
Rudy Moenaert11
Estimated H-index: 11
,
Henry S.J. Robben16
Estimated H-index: 16
,
M. de Gouw1
Estimated H-index: 1
Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organisation in an imaginary competition. This publication provides a way of thinking and a method with which organisations truly can enhance their competitive strength, and make it sustainable. This book discusses five questions in the strategic domains that cause managers and leaders to lie awake at night: do we have an adequate understanding of our external and internal environments; h...
Published on Nov 1, 2010in Journal of Product Innovation Management3.78
Rudy K. Moenaert14
Estimated H-index: 14
(Nyenrode Business University),
Henry S.J. Robben16
Estimated H-index: 16
(Nyenrode Business University)
+ 2 AuthorsEveline Roks1
Estimated H-index: 1
(Tilburg University)
This research attempts to (1) identify the factors that influence strategic decision making (i.e., a choice made among various strategic options), and (2) establish their relative importance in the context of new product development. Hence, this study's research question is formulated as follows: from a descriptive perspective what factors prevail in managers' strategic decision making on new product development, and from a normative perspective is this behavior optimal? An exploratory case rese...
Published on Jan 1, 2010
Philip Kotler75
Estimated H-index: 75
,
Henry S.J. Robben16
Estimated H-index: 16
,
Maggie Geuens1
Estimated H-index: 1
'Marketingmanagement, de essentie' biedt een volledige introductie in modern marketingmanagement. De nieuwste concepten en onderzoeksresultaten komen aan bod. Zo wordt veel aandacht besteed aan holistische marketing en is de impact van technologische ontwikkelingen op hedendaagse marketing in deze vierde editie een belangrijk thema. De aandacht voor de relatie tussen theorie en praktijk is een van de succesfactoren van dit boek. Ieder hoofdstuk opent met een praktijkvoorbeeld waarin wordt bespro...
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