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Vesselin Ivanov Blagoev
International University, Cambodia
EconomicsMarketingWorld Values SurveyHofstede's cultural dimensions theorySocial psychology
16Publications
5H-index
156Citations
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Publications 16
Newest
#1Michael Minkov (UT: University of Tartu)H-Index: 1
#2Pinaki DuttH-Index: 3
Last. Vesselin Ivanov BlagoevH-Index: 5
view all 7 authors...
The purpose of this paper is to test the replicability of Hofstede’s value-based dimensions – masculinity–femininity (MAS–FEM) and individualism–collectivism (IDV–COLL) – in the field of consumer behavior, and to compare cultural prioritizations with respect to disposable income budgets across the world.,The authors asked 51,529 probabilistically selected respondents in 52 countries (50 nationally representative consumer panels and community samples from another two countries) what they would do...
1 CitationsSource
Source
#1Michael Minkov (International University, Cambodia)H-Index: 22
#2Michael Harris Bond (PolyU: Hong Kong Polytechnic University)H-Index: 67
Last. Vesselin Ivanov Blagoev (International University, Cambodia)H-Index: 5
view all 3 authors...
Purpose – Cross-national studies of employees’ values and beliefs have extracted dimensions of national culture from diverse samples of employees. The purpose of this paper is to find out if this sample diversity impacts the nature of the extracted dimensions: is a given dimension replicable across diverse samples (such as managers vs skilled workers?). Design/methodology/approach – The authors analyzed a set of values from the World Values Survey, comparing nation-level value structures from fo...
6 CitationsSource
#1Michael Minkov (International University, Cambodia)H-Index: 22
#2Vesselin Ivanov Blagoev (International University, Cambodia)H-Index: 5
Last. Michael Harris Bond (PolyU: Hong Kong Polytechnic University)H-Index: 67
view all 3 authors...
We offer a critical overview of studies associating genetic differences in the 5-HTTLPR VNTR in the serotonin-transporter gene with societal differences. We also highlight recent findings from individual-level research on 5-HTTLPR generating new hypotheses concerning the effect of genes on culture. We provide an expanded national index reflecting 5-HTTLPR S-allele prevalence as an improved tool for future research. Our preliminary tests of this tool suggest that national S-allele prevalence is n...
17 CitationsSource
#1Michael Minkov (International University, Cambodia)H-Index: 22
#2Vesselin Ivanov Blagoev (International University, Cambodia)H-Index: 5
The cross-cultural literature contains many examples of cultural maps of the world, showing proximities and distances between multiple countries in a two-dimensional cultural space. As a rule, these maps are drawn on the basis of results of paper-and-pencil studies: values, beliefs, and other self-reports. Our map represents an innovation as it is based not only on paper-and-pencil studies but mostly on national statistics reflecting important behavioural variables, such as murder rates, adolesc...
2 CitationsSource
#1Michael Minkov (International University, Cambodia)H-Index: 22
#2Vesselin Ivanov Blagoev (International University, Cambodia)H-Index: 5
In this article, we ask 'is there an Asian management culture?'. This question is of significant practical and methodological relevance. Our conclusion, based on a wide review of the literature at hand, is quite unequivocal: we argue that there is no one single Asian management culture that distinguishes the Asian countries from those of the rest of the world.
4 CitationsSource
#1Michael Minkov (International University, Cambodia)H-Index: 22
#2Vesselin Ivanov Blagoev (International University, Cambodia)H-Index: 5
Last. Geert Hofstede (UM: Maastricht University)H-Index: 65
view all 3 authors...
Cultural phenomena are usually viewed as possessing some temporal stability. Measured properly, the dimensions that they yield have convincing predictive properties and create clear geographic or economic clusters of countries. Using these criteria, we assess the nature of 10 World Values Survey items that address societal norms. We find that they form two factors at the ecological level. Only one of these (personal-sexual) is unambiguously a cultural dimension, associated with previous measures...
46 CitationsSource
#2Michael MinkovH-Index: 22
This article studies the association between national culture and innovation and whether this link should be taken into account when strategic marketing decision is made. We verified the hypothesis that a cultural map will be replicated in terms of an innovation index. We chose a recent cultural map of nations based on stable attitudes toward moral norms associated with the creation and destruction of life (divorce, homosexuality, prostitution, euthanasia, abortion, and suicide) as measured by t...
Subliminal advertising is an old concept, going back to the end of the 1950s. Its proponents claim that the effect of an advertisement or a commercial can be enhanced by a cleverly camouflaged message that remains hidden to the conscious mind but can be detected subconsciously.We review the existing literature on subliminal advertising, including some major empirical studies. We find that the claim that subliminal advertising can have a powerful effect on consumers is exaggerated and unconvincin...
This article studies the association between national culture and innovation and whether this link should be taken into account when strategic marketing decision is made. We verified the hypothesis that a cultural map will be replicated in terms of an innovation index. We chose a recent cultural map of nations based on stable attitudes toward moral norms associated with the creation and destruction of life (divorce, homosexuality, prostitution, euthanasia, abortion, and suicide) as measured by t...
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