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Kemal Gürkan Küçükergin
Gazi University
8Publications
3H-index
52Citations
Publications 8
Newest
Benefits that tourists get from destination experiences are of critical importance in terms of their level of satisfaction and even of their intentions with regard to destinations. For this reason, destination management organizations (DMOs) must provide tourists with experiences that will ensure multifactorial benefits. However, in order to correctly direct tourists' value perceptions regarding their experiences, DMOs must understand what kind of value tourists get from their experiences in the...
#2Sevgi Balikçioğlu Dedeoğlu (Mustafa Kemal University)H-Index: 1
Last.Kemal Gürkan Küçükergin (Gazi University)H-Index: 3
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ABSTRACTDifferences in tourists’ cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists’ nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination’s affective image for Russian tourists, whereas accommodation, hospitality, and language communication ser...
2 CitationsSource
ABSTRACTIn this study, the effect of touristsʼ perception of value on behavioral intentions, as well as the moderating effect of gender on the relationship between value perceptions and behavioral intentions was examined. A multidimensional value structure was used to investigate not only the functional components of value perceptions but also the hedonic value components, such as social value and emotional value. According to the findings, the most effective value dimension of revisit intention...
16 CitationsSource
ABSTRACTThe main objective of this study is to emphasize the importance of servicescape elements for business organizations, and to examine their effect on customers’ perception of value, image, and pleasure. Bearing in mind the amount of time that customers in hotel businesses spend with servicescape elements and that the effect of these elements influence their perception, it is worth noting that there are few studies in this field and this study aims to contribute to the literature and aid pr...
18 CitationsSource
#1Kemal Gürkan Küçükergin (Gazi University)H-Index: 3
#2Bekir Bora Dedeoğlu (Nevşehir University)H-Index: 8
The main objective of this study was to determine the impact of employee hospitability on customer satisfaction, the impact of customer satisfaction on behavioural intentions, and the moderate effect of the perceived price in this relationship. Structural Equation Modelling was used to analyse the specified relationships. It was proved that employee hospitability affects customer satisfaction, and customer satisfaction affects both the repurchase intention and word-of-mouth (WOM) positively. In ...
12 CitationsSource
The Servicescape is a determining factor for customers when they need to make a decision on selecting a restaurant. Therefore, in this study, the effect of the Servicescape factor on price perception and then the effect of the price perception on repurchase intention were tested in the scope of the fast food restaurants. The domain of the research is limited to the province of Izmir. For this research, total of 468 usable surveys returned from the people living in the province of Izmir. The data...
2 Citations
The Servicescape is a determining factor for customers when they need to make a decision on selecting a restaurant. Therefore, in this study, the effect of the Servicescape factor on price perception and then the effect of the price perception on repurchase intention were tested in the scope of the fast food restaurants. The domain of the research is limited to the province of Izmir. For this research, total of 468 usable surveys returned from the people living in the province of Izmir. The data...
Bu arastirmada, fast-food restoranlarda bireysellestirme faaliyetlerinin musteri tatmini ve minnettarlik uzerinde etkisi arastirilmistir. Bunu takiben musteri tatmini ve minnettarligin tekrar satin alma egilimi uzerindeki etkisi arastirilmistir. Ayrica tekrar satin alma egiliminin orta cikmasinda ataletin farklilastirici etkisi de arastirilmistir. Bu amaclarin gerceklestirilmesi icin Ankara’nin Golbasi ilcesinde yer alan iki adet fast-food restoranin musterilerinden anket formu araciligi ile ver...
2 CitationsSource
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