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Ilenia Confente
University of Verona
Supply chainWord of mouthBusinessLoyalty business modelMarketing
62Publications
6H-index
168Citations
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Publications 61
Newest
#1Ilenia Confente (University of Verona)H-Index: 6
#2Daniele Scarpi (UNIBO: University of Bologna)H-Index: 5
Last. Ivan Russo (University of Verona)H-Index: 8
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Abstract Bioplastics represent an innovation for replacing materials obtained from fossil fuels and could provide significant benefits to the environment. A new generation of bioplastic from urban waste is now technically feasible. This paper is among the first to assume the perspective of the consumers rather than the manufacturers in addressing what could lead to the market acceptance of this particular type of bioplastic. A conceptual model is developed addressing psychological drivers that c...
3 CitationsSource
#1Ilenia Confente (University of Verona)H-Index: 6
#2Vania Vigolo (University of Verona)H-Index: 5
Last. Federico Brunetti (University of Verona)H-Index: 5
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#1Benjamin T. Hazen (Steyr Mannlicher)H-Index: 1
#2Ivan Russo (University of Verona)H-Index: 8
Last. Ilenia Confente (University of Verona)H-Index: 6
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Source
#1Federico Brunetti (University of Verona)H-Index: 5
#2Ilenia Confente (University of Verona)H-Index: 6
Last. Hans Ruediger Kaufmann (University of Nicosia)H-Index: 14
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The objective of the present research is to examine the relationship between consumer’s perception of Firm of Origin (FOO) of a company and the equity they associate with the brand. FOO is related to the importance consumers attribute to human dimension of a company. Brand equity (BE) is conceptualised as a three-dimensional construct including brand awareness/associations, perceived quality and brand loyalty. In order to investigate the relationship between brand equity and FOO, a FOO scale was...
1 CitationsSource
#1Ilenia Confente (University of Verona)H-Index: 6
#2Giorgia Giusi Siciliano (University of Verona)H-Index: 2
Last. Matthias Eickhoff (GAU: University of Göttingen)H-Index: 4
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Abstract A threat for a growing number of firms in various industries is the occurrence of different breaches of sensitive corporate data. These critical events represent vulnerability for firms' corporate reputations, whose multiple dimensions are affected by customers negative perceptions in various ways. Further, in the Industry 4.0 era, the redundancy of scandals on social media can exacerbate negative effects. This paper reports an investigation into the effects of data breaches on corporat...
Source
#1Ivan Russo (University of Verona)H-Index: 8
#2Ilenia Confente (University of Verona)H-Index: 6
Last. Benjamin T. Hazen (AFIT: Air Force Institute of Technology)H-Index: 27
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Abstract Increasing efforts are made to convert waste into new materials for replacing “traditional” ones. In particular urban bio-waste represents a primary source of concern for both government and society. A new type of polyhydroxyalkanoates (PHA) have been very recently developed to convert food waste into a biodegradable multifunctional raw material to help solving the plastic waste problem. However, little is known about consumers' reactions to products made from PHA. Hence this study aims...
2 CitationsSource
#1Ivan Russo (University of Verona)H-Index: 8
#2Ilenia Confente (University of Verona)H-Index: 6
Abstract This research note provides technical aspects of qualitative comparative analysis (QCA) for scholars seeking to better understanding the potentiality of the method. The note answers a few frequently asked questions about contrarian case analysis and data calibration and show how to implement these two relevant steps technically and appropriately. This study provides useful details and technical explanations on why and how to turn case data by using contrarian case analysis and how to ca...
2 CitationsSource
#1Ivan Russo (University of Verona)H-Index: 8
#2Ilenia Confente (University of Verona)H-Index: 6
Last. Nicola Cobelli (University of Verona)H-Index: 5
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The purpose of this paper is to introduce qualitative comparative analysis (QCA) to the field of supply chain management and provide a detailed roadmap that supply chain researchers can utilize when applying this methodology.,Data collection focused on the evaluation of product returns management practices as perceived by business customers who operate in a supplier–customer context. In order to analyze the data using the QCA approach, a multi-step analysis was developed.,The results indicate fi...
2 CitationsSource
#1Wioleta KucharskaH-Index: 5
#2Karol FlisikowskiH-Index: 1
Last. Ilenia Confente (University of Verona)H-Index: 6
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Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national economies. Although global brands can be produced and purchased in multiple cou...
1 CitationsSource
#1Ilenia ConfenteH-Index: 6
#2Ivan RussoH-Index: 8
This study applies the QCA method to the context of the word-of-mouth (WOM) generation process and related motivations. The purpose is to investigate the behaviour of Generation Y in the online context, particularly regarding the activity of WOM about travel/hotels and hospitality experiences. A survey was completed by respondents with questions related to the main reasons for posting comments about travel experiences, summarised into five main motivations. Our main contribution is to provide an...
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